Creatify Media x Angel One
A creator led campaign to simplify investing with
Angel One
In a category like fintech, the biggest challenge isn’t just awareness, it’s understanding.
For Angel One, the goal was to bridge this exact gap. While the platform offers powerful features, adoption depends on how clearly users understand and trust them.
We designed a creator-led campaign that transformed complex trading features into simple, relatable, and easy-to-understand content, making investing feel more accessible to everyday users.
Campaign at a Glance
Content Pieces Delivered
21+
Total Views
4.6M+
Total Engagement
74K+
Top Performing Content
Campaign Objective
The campaign aimed to build awareness and drive understanding of key Angel One app features among modern investors.
Our focus was to:
- Simplify complex financial features for everyday users
- Educate first-time and aspiring investors through relatable content
- Improve feature discovery and recall
- Build trust through credible creator-led storytelling
Strategy & Execution
We built a feature-first creator strategy, ensuring clarity, focus, and relevance across platforms.
- Partnered with finance and infotainment creators on YouTube and Instagram
- Assigned one key feature per YouTube creator for in-depth explanation
- Focused Instagram content on Gold ETF, using short-form reels for easy understanding
- Designed content to be educational, not promotional, keeping integrations natural
- Used platform-specific formats to balance depth (YouTube) and discoverability (Instagram)
This structured approach ensured that each feature was communicated clearly without overwhelming the audience.
The campaign successfully delivered both awareness and engagement:
- 4.6M+ total views generated
- 74K+ total engagement achieved
- Strong performance across both long-form and short-form content
Different platforms played distinct roles- YouTube drove depth and education, while Instagram ensured reach and discoverability.