Creatify Media x Flipkart
A high-impact campaign to amplify Flipkart’s Big Billion Days Diwali Sale
India’s festive season is crowded, loud, and highly competitive, especially for e-commerce. For Flipkart’s Big Billion Days Diwali Sale, the challenge was not just visibility, but staying top-of-mind when purchase intent is at its peak.
We built a creator-led campaign designed to blend product discovery with entertainment, ensuring that Flipkart’s smartphone deals didn’t just reach audiences, they stuck with them.
Campaign at a Glance
Creators Activated
350+
Total Views
254.1M+
Total Reach
200M+
Top Performing Content
Objective
The goal was to generate excitement and awareness around a wide range of smartphones across multiple price segments.
Our focus was to:
- Simplify product communication for mass audiences
- Highlight compelling festive offers and pricing
- Drive attention during key sale windows
- Engage multiple audience groups through relevant creators
Strategy & Execution
We designed a creator-led campaign focused on scale, relatability, and platform-native storytelling.
- Activated creators across Instagram and YouTube
- Collaborated with viral, tech, lifestyle, retail, and comedy creators
- Focused on short-form, engaging content formats
- Integrated product features, pricing, and offers seamlessly into content
- Timed content delivery around key sale announcements and peak shopping periods
A diverse creator mix ensured wider reach while maintaining strong audience relevance.
The campaign delivered strong visibility and engagement at scale:
- 254M+ Total Views generated
- 200M+ Audience reach achieved
Different creator categories contributed uniquely, some drove massive visibility, while others influenced consideration and intent.